DJ Latin Prince’s musical career began in 1990s, mixing and providing music at local parties, weddings, as well as schools. A household name in the San Francisco Bay Area music scene, Latin Prince had a huge following, notably at City Lights, The X, Sound Factory, Club Mirage, Giovanis to name a few. Eventually, in 1992, Latin Prince found himself a slot on the number 1 rated radio station, KMEL.
In 1997, Latin Prince packed his vinyls at KMEL and moved to Los Angeles, becoming the Associate Producer, alongside Ricky Leigh of HITS Magazine, for his famous mix show column. A Different Cut Altogether. In 2001, he joined the urban staff at MCA Records, as the National Director of Rap Promotions. Here, Latin Prince found huge success, breaking records of the more famous stars, like Mary J. Blige, Common, Roots, Talib Kweli, Field Mob and many others.
By 2003, MCA closed its doors, and Latin Prince formed his own Marketing & Promotions company in return. Urban Jungle Music, got off to a very good start, consulting on projects for J Records, Geffen Records, Universal Records, Atlantic Records, RSMG, Interscope and so much more.
As National Mix Show Director for TVT Records, Latin Prince was part of the double platinum success of Lil’ Jon & The East Side Boyz. He also worked with Teedra Moses, China White, 213, Pitbull (Gold), Ying Yang Twins (who recently went gold and platinum) and so much more.
Wanting to take mixed music and garner recognition for his crew, Latin Prince established the BUM SQUAD DJz’s website, helping them break new music across the country and around the world. Latin Prince is also instrumental in the development of the BUM SQUAD DJz Magazine and BumSquadDJz.com, the largest and most popular site for DJs around the world to download new music from all the music labels.
Latin Prince is now currently the new Regional Director – East Coast for DJCity, the world’s leading subscription-based digital record pool for DJs – delivering new music to thousands of members every day as well as a resident DJ for Pitbull’s SiriusXM radio station, Globalization. While holding down is post at DJCity, DJ Latin Prince still mixes, and tours worldwide to Croatia, London, Paris, Bangkok and several countries every month.
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