About
DJ and well-known music industry figure Allyson Toy, aka DJ Toy, is a premiere NYC DJ by night and music exec by day.
A mainstay at world-renowned music, culture and lifestyle magazine The FADER, formerly at top talent agencies CAA and William Morris Endeavor, Toy has established herself as a visible downtown fixture among music, fashion, and creative communities in NYC, LA and beyond.
Straddling the lines between artist and exec, Toy is often praised for her keen understanding of both worlds, powerful network of influencers across each and ability to foresee, influence and cater to the latest trends in music, fashion, media and more.
Toy’s musical expertise and seamless blend of electronic, hip hop and all that lies between has been enlisted by a diverse roster of clients ranging from brands like MAC to Victoria’s Secret, The Standard and W Hotels, Nobu, Samsung and more.
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